Traackr Provides Useful Web #Influence Monitoring #Tool 4Marketing & #PR Professionals by @BillIves
Traackr Provides Useful Web Influence Monitoring Tool for Marketing and PR Professionals
For those who want to support a brand or simply better understand the thought leaders in a field, Traackr provides a comprehensive, yet very easy to use, tool set. I recently spoke with Derek Skaletsky and Courtney Vaught about their offering. Traackr enables you to discover the top 25 influencers in a topic of your choice. It is designed to primarily support PR efforts. It offers additional features to better enable interaction with these influencers once they are discovered, as well as the ability to monitor what they say about your areas or interest, including your brand.
Once you define the characteristics of your list, Traackr scans the social web to identify the most influential and most relevant people online and dynamically generates your Authority List. Each Authority List includes detailed profiles for each influencer with contact information, influence score, recent posts, an online identity card, and complete performance data. They look at channels such as blogs, Twitter, YouTube, and Facebook (when data publicly available).
Traackr provide three scores to hone in on a person’s influence:
Reach – Ability to generate views based on audience size
Resonance - Ability to spark conversations based on such measures as retweets comments, and links
Relevance - Ability to cover specific topic/market based on relevance to your selected keywords
Traackr has set up a sample A-List on PR 2.0 so you see how the list works. There is comprehensive detail on the social media behavior of each person listed. The results change on a weekly basis and I noticed that people do move up and down, and in and out. I found myself on it a few times and was number 22 this last time I looked. I used their list when I was working on setting up some lists for my firm. You can also star people so they stay on the list even if their ranking metrics drops. Here is the list with the first five shown.
© Copyright 2004 – 2010 Bill Ives
This entry was posted on December 28, 2010 by Debra Ulrich. It was filed under Uncategorized and was tagged with derek skaletsky, influence, marketing, people, pr professionals, traackr, Uncategorized.