Teens Lead the Way in Shift Away from Email.
Earlier this week, Nielson Co. released a report revealing how Americans spend their time online has changed dramatically over the past 12 months. As people spend more time on social networking sites such as Facebook, time spent emailing was down 28 percent and instant messaging dropped 15 percent.
This news has industry executives speculating how the trend could affect how teenagers who have grown up texting and using social networking sites will communicate with each other in the future.
Facebook chief operating officer Sheryl Sandberg said last month during a conference that “email is probably going away.” Although this claim received some backlash online, there is indeed evidence that some consumers are finding alternative ways to stay in touch with their friends.
“Email isn’t necessarily going to go away all together, especially since some of us still write letters once in awhile,” said John Barrett, the director of research for market research firm Parks Associated, which specializes in consumer technology trends.
“Even though communication habits change, they all have their proper use and give us options to choose from. We are, however, seeing a large shift toward communicating through Facebook and less with email.”
Teenagers today consider email to be a “grown-up medium,” and not ideal for day-to-day communication with their peers, according to a recent study by the Pew Internet and American Life Project and the University of Michigan.